{"id":283271,"date":"2023-06-02T11:43:05","date_gmt":"2023-06-02T15:43:05","guid":{"rendered":"https:\/\/www.oviahealth.com\/?p=283271"},"modified":"2025-04-11T18:38:54","modified_gmt":"2025-04-11T22:38:54","slug":"identifying-with-your-healthcare-provider-can-lead-to-better-outcomes-thats-why-ovia-offers-racially-concordant-care","status":"publish","type":"post","link":"https:\/\/www.oviahealth.com\/blog\/identifying-with-your-healthcare-provider-can-lead-to-better-outcomes-thats-why-ovia-offers-racially-concordant-care\/","title":{"rendered":"Identifying with your healthcare provider can lead to better outcomes \u2014 that\u2019s why Ovia offers racially concordant care"},"content":{"rendered":"\n<p>For many of us, it\u2019s easier to communicate with a healthcare provider who has a similar background to our own \u2014 especially a shared racial identity. And better communication can lead to better care. In fact, studies show that racial concordance increases patient satisfaction and visit attendance.<sup>1<\/sup> Researchers who looked at emergency department use, hospitalizations, and healthcare expenses even found that racial concordance leads to improved healthcare in general.<sup>2<\/sup><\/p>\n\n\n\n<p>That\u2019s why Ovia has launched a simple, powerful, new initiative. All members who identify as Black or African American will receive this message from their Ovia Health Coach\/Expert: \u201cSometimes it feels most comfortable to have healthcare conversations with providers you identify with who can really understand your personal experiences. If you have health questions you&#8217;d like to discuss with a Care Team member who identifies as Black or African-American, we&#8217;re here and ready to support you! Just send us a message.&#8221;<\/p>\n\n\n\n<p>The message is part of Ovia\u2019s larger commitment to BIPOC (Black, Indigenous, and people of color) members\u2019 care and improving birth equity. As Ovia Health Expert Edwina Zant, a Black-identifying nurse midwife, explains, \u201cThis small step offers proactive support to members by acknowledging their unique cultural backgrounds and health concerns, and connecting them with an empathetic and knowledgeable Care Team member with a shared lived experience.\u201d<\/p>\n\n\n\n<p>We talked with Zant about Ovia\u2019s new messages to members, and why proactively offering racially concordant care is a priority.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You helped launch Ovia\u2019s new outreach messages about racially concordant care. Why is this an important step?<\/strong><\/h2>\n\n\n\n<p>Black women and birthing people commonly struggle because their health concerns are ignored, downplayed, or dismissed altogether. In fact, 45% of Black Ovia users told us that they\u2019ve had a healthcare provider who didn&#8217;t take their health concerns seriously.&nbsp;<\/p>\n\n\n\n<p>This is part of why Black women may distrust healthcare providers and resist seeking out timely care \u2014 which can have potentially devastating results with life-threatening consequences.&nbsp;<\/p>\n\n\n\n<p>So offering racial concordance is one way Ovia can support partnership building and participatory decision-making&nbsp;between individuals and their providers. And this can lead to better care and healthier outcomes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How are Ovia members responding so far?<\/strong><\/h2>\n\n\n\n<p>Members who identify as Black or African American across Ovia apps will receive this message from their Ovia Health Coach\/Expert.<\/p>\n\n\n\n<p>Before these messages, we were already working to support the unique needs of Black and African American-identifying members through the Black health equity clinical programs, but many users didn\u2019t know they had the option to request racially concordant care. That\u2019s why we wanted to offer it proactively.<\/p>\n\n\n\n<p>So far, members have been enthusiastically responsive. They\u2019ve welcomed this additional&nbsp;support, which has been wonderful to see.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What change do you hope to see with this new program?&nbsp;<\/strong><\/h2>\n\n\n\n<p>As we know, healthcare is a partnership between an individual and their healthcare provider. A strong partnership educates both the patient and their provider and empowers an individual to advocate for their health needs and concerns. My hope is that Ovia helps build our members&#8217; confidence as experts on their health and living in their own bodies, and that we can help instill an expectation of respectful exchange in every healthcare setting.&nbsp; &nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your personal and professional experiences have influenced your thoughts on racially concordant care. Why is this issue important to you?<\/strong><\/h2>\n\n\n\n<p>I was diagnosed with a chronic illness in my teens and have been managing a complicated medication regimen since then. I&#8217;ve also been a healthcare provider for 20 years, so I&#8217;m very knowledgeable about my health and a vocal self-advocate \u2014 but I&#8217;m still left scrambling at times to make sure my providers are all communicating and to avoid treatments or medications that would harm my health.&nbsp;<\/p>\n\n\n\n<p>Being a healthcare provider and still struggling to be heard by my own providers motivates me to advocate for our members and work toward a more equitable healthcare system.<\/p>\n\n\n\n<p><em>Want to know more about Ovia? We offer comprehensive women\u2019s and family health programs that include 1:1 coaching, physician-developed clinical programs, and personalized health and wellness education. Visit <\/em><a href=\"http:\/\/www.oviahealth.com\"><em>www.oviahealth.com<\/em><\/a><em> to discover more.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size\">1.  Journal of General Internal Medicine: <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9186269\/\">https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9186269\/<\/a>.<br>2. Journal of Racial and ethnic health disparities: <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/33403653\/\">https:\/\/pubmed.ncbi.nlm.nih.gov\/33403653\/<\/a>.<br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many of us, it\u2019s easier to communicate with a healthcare provider who has a similar background to our own \u2014 especially a shared racial identity. And better communication can lead to better care. In fact, studies show that racial concordance increases patient satisfaction and visit attendance.1 Researchers who looked at emergency department use, hospitalizations, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":283278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ovia_blog_author":"","ovia_blog_author_image":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3480,3460,3462],"tags":[10977,10975,3568,3614,3646,10979,3780],"class_list":["post-283271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-clinical","category-enterprise","tag-birth-equity-5","tag-black-maternal-health-care","tag-employer","tag-outcomes","tag-maternal-health","tag-racially-concordant-care","tag-womens-health-13"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identifying with your healthcare provider can lead to better outcomes \u2014 that\u2019s why Ovia offers racially concordant care - Ovia Health<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oviahealth.com\/blog\/identifying-with-your-healthcare-provider-can-lead-to-better-outcomes-thats-why-ovia-offers-racially-concordant-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identifying with your healthcare provider can lead to better outcomes \u2014 that\u2019s why Ovia offers racially concordant care - Ovia Health\" \/>\n<meta property=\"og:description\" content=\"For many of us, it\u2019s easier to communicate with a healthcare provider who has a similar background to our own \u2014 especially a shared racial identity. 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